The other day I was talking to yet another marketing operations manager who has a duplicate problem* and just needs a one-time dedupe job. (*Duplicatesmultiple records for the same person and/or company in CRM/Marketing Automation platforms.) A lot of marketing managers only become aware of the fact that they have a duplicate problem when they exceed the 
The Fearless Marketer. When we selected this year's theme for Marketing Nation Summit and launched The Fearless 50 program, we knew it would spark conversations and hoped it would inspire marketers from around the globe to share their stories. What does it take to be a fearless marketer? What we found has been truly inspiringand 
Imagine a world where sales and marketing can actually work together and, in fact, help one another instead of stepping on each others' toes. A world where roles are clearly defined and prospects enjoy a smooth traversal through the funnel. Never a gap, never a hang-up.
AI has evolved significantly since the days of Siri's languid chats with John Malkovich. It not only eases the burden of compiling and parsing information but is beginning to offer new and unique insights. In other words, the days of AI being primarily a buzzword are coming to an end.
Ever feel like youre seeing the same content over and over again online? Today, according to Statista, 96% of businesses use social media, and the digital market is more saturated and competitive than ever before. Its no longer a question of should your business be on Instagram, but rather, how do you make your brand 
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The goals of the modern marketer are timeless: create new opportunities to grow sales while keeping your existing customers happy and coming back for more. And content marketing plays a big role in this. When you provide information that is relevant, reliable, insightful, and actionable, you harness a proven, powerful method for reaching your customers, 
Tom Fishburne, known fondly as The Marketoonist, has spent 15 years chronicling the challenges, absurdity, and laughable moments in marketing through hundreds of cartoons. He's used this creative outlet to expose the nonsense of jargon, reveal uncomfortable truths, and act as a voice of reason in the marketing industry. Marketo is delighted to bring Tom 
Are you chasing the golden goose, or are you on a wild goose chase? When youre first starting out and trying to scale your company, its hard to know for sure. When we were still a small, scrappy team, we took a piecemeal approach to developing our sales process and didnt involve anyone who actually 
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When the General Data Protection Regulation (GDPR) becomes official May 25, 2018, itll usher in a new era of data security and transparency. The measure is designed to give people control over their data while simplifying the legal environment for businesses around the world. If that overly simplistic definition isnt enough, we have you covered.
It would seem that marketing budgets are the first to go on the chopping block when performance isnt whats expected in Q1. After marketing budgets saw a modest increase in 2017, Unilever announced for 2018 that it was cutting its ads by 30% and that it was slashing the number of agencies it works with by half. P&G made 
With savvy marketers with their finger on the pulse of popular social trends, it's no surprise companies are trying to find ways to ride the wave of rising social and political activism to move the hearts and minds of their potential buyers. Unfortunately, those efforts don't always work out as plannedjust ask Pepsi or Dodge Ram. Without great care and input 
More than ever, consumers seek authentic brands with a clear mission, voice, and tone. Strategically developing these features is vital to reaching and connecting with your audience. Every brand has a unique story and way of communicating that can be honed and practiced over time.
Last year, I took a class in microeconomics, which makes me sound way more technical and impressive than I actually am. However, in the middle of production functions and indifference curves and trying to figure out what on earth a derivative is, I found myself scribbling down some notable quotables that applied directly to my 
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There has never been a more exciting time to be a marketer. With notable industry-wide changes, big questions loom in the minds of marketers everywhere. You've got social selling, the resurgence of email marketing, new regulations, and countless others.
By now, you must have seen the viral Marketing Technology Landscape Supergraphic, right? Nicknamed the Martech 5000, the image shows that the MarTech landscape reached a total of 5,381 solutions at the start of 2017. And as you know if you've seen the image, saying the landscape is complicated is a vast understatement. From CRMs 
Many social media pros believe that having lots of followers is key. Most of the metrics they use to measure success directly link back to the size of their following, but size is not everything. Having a smaller but engaged community can actually prove more valuable.
As marketers we love metrics. At the mention of metrics, you're probably mentally listing the ones you use already! The difficulty I have found is that when you are presenting back campaign results to your marketing team or the whole company, those who are aren't close to the process don't have a framework to understand 
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I am a Marketing Nation Summit veteranthis year will be my 5th Summitand maybe I say this every year, but it's FOR REAL this year2018 is going to be the best Summit yet! The marketing team at Marketo has put together a lineup of sessions, entertainment, and keynotes that are totally going to give you 
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At Influitive's Advocamp summit, countless professionals regaled the crowd with tales of how software enhanced their careers, touched their lives, and even earned them promotions. They drove home a valuable point that often gets lost in all the talk about generating demand and marketing to accounts: In this post, I'll explain how customer advocacy is 
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