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How Your Website Can Be Your Biggest Digital Strategy Opportunity
Building a website is easier than ever. It is the foundation of your digital strategy and is one of the most effective means of advertising your products. Lead Generation A website helps you generate leads while you are asleep.
Jan 18 1:30PM Marketo

How AI Improves Customer Lifetime Value and Makes It a Primary KPI
Picture John. He's just become a customer of your B2B software company and agreed to buy your product, which comes with a year of support and maintenance. After 12 months, John will have to renew his contract to keep his licenses active.
Jan 16 1:30PM Marketo

6 B2B Content Strategy Pitfalls to Avoid
In the marketing world, content marketing is crucial for businesses to scale, or even get discovered. We all know that; so, what we are NOT going to discuss in this post is the importance of content marketing. Instead, we'll talk about how to avoid six pitfalls in your B2B content strategy.
Jan 14 1:30PM Marketo

Marketing Psychology in 2019: Make Your Mark Digitally
As marketing professionals, we do market research, develop buyer personas, conduct thorough keyword research, and track user behavior on and off our websites through automation and technology. One skill set that separates great marketers from good ones is the ability to understand how and the why behind people's thought processes, which leads to their consuming [] . The post Marketing Psychology in 2019: Make Your Mark Digitally appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
Jan 11 1:30PM Marketo

Understanding the Difference Between a Sales Lead and Prospect
Sales teams are the lifeblood of any organization. Whether large or small, businesses rely on sales. Seems like an obvious thing to say, but closing sales is also one of the hardest things to do.
Jan 9 1:30PM Marketo

Insights on How to Achieve the Greatest Marketing Impact
Not all marketing activities are created equal. Some yield great results. Some involve lots of marketing effort.
Jan 7 1:30PM Marketo

7 Social Media Tips for Small Business Success
The biggest failures small businesses encounter in social media come from not knowing who their customers are, who they're competing against, which channels to target, and how to engage their audience. Most are unaware of native analytics available in all major social networks and don't know how to integrate their online and offline marketing activities [] . The post 7 Social Media Tips for Small Business Success appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
Jan 4 1:30PM Marketo

How We Boosted Conversions 4x by Revolutionizing the Form
Boosting conversion rates is a constant battle for marketers. According to data collected by Snap Agency, businesses are spending $75,000 on marketing every year, on average. That's a huge money pit that could be going to waste if you're not convincing people to buy.
Jan 2 1:30PM Marketo