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Ann Handley on Why Jargon Can Be Detrimental to Your Brand Voice & Tone
One of the biggest branding mistakes that companies can make is to not pay enough attention to their tone of voice. Voice sounds high-minded, doesn't it? More suited for the literary world rather than the business world? But tone of voice just refers to how you sound in your writing. In marketing, your tone of [] .
Sep 21 12:30PM Marketo

Adobe to Acquire Marketo to Place Customer Experience and Engagement at the Heart of Digital Transformation
There has been one common thread in each of my customer conversations throughout the past two years, and that is the desire to deliverand be part ofa seamless and unforgettable end-to-end customer experience. Today, we're one step closer to making this a reality for our thousands of customers and partners worldwide. I am thrilled to [] .
Sep 20 8:06PM Marketo

Why Digital Marketing and SEO are Vital to Reputation Management
Have you ever noticed how a beach looks completely different after a storm? Carefully-built sand sculptures are washed away, and the shore is littered with seaweed and debris. A similar fate awaits a brand's search landscape following a corporate crisis. Social media profiles, positive articles, and favorable reviews could be swept away and replaced with [] .
Sep 20 12:30PM Marketo

Growth Hacking Promotes Rapid DevelopmentBut Can You Sustain It?
Growth hacking strategies can provide rapid results, but if your company can't carry that momentum, all your efforts will be for naught. You can't employ growth hacking techniques if you don't know how they'll work in the long run. The entire point is to increase a measurable growth targetnot to grow as much as possible [] .
Sep 19 12:30PM Marketo

How to Use Link Retargeting to Leverage Other People's Content
We all know about retargeting strategies. We know that retargeted customers are three times more likely to click on your ad. And that retargeting makes customers 70% more likely to convert.
Sep 18 12:30PM Marketo

How to Treat Your Buyers Like Cat Videos
Are you old enough to remember the first version of the internet? You'd do an internet search, and about 20,000 items came back as relevant? Maybe you searched for cat videos and you got website listings of all cities with the letters c-a-t in them, or you got a bunch of links to videos of [] . The post How to Treat Your Buyers Like Cat Videos appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
Sep 17 12:30PM Marketo

What Does a Successful Brand Refresh Look Like?
Let's talk about rebrands. No, I'm not talking about when you decide you want to rebrand yourself every New Year's Eve, I'm talking about a brand refresh for your business. As far as refreshing a brand goes, many have tried, and many have dramatically failed.
Sep 14 12:30PM Marketo

How to Use Analytics for Social Media
Unless you've been living on a deserted island for the past several years, you know the power and impact that social media can have in today's internet culture. Businesses have been builtin some cases overnighton the strength of a Tweet, Instagram post, or Facebook message. At the same time, some businesses have felt the adverse [] .
Sep 13 12:30PM Marketo

Transform Your Loyalists into Brand Advocates Through 'Leverageable Loves'
The brands that inspire loyalty provide more than just great productsthey become part of a customers identity, create inclusive communities, and build bonds with customers that are hard for competitors to replicate. Every company wants a band of loyal customers, but not all seemingly loyal customers actually are. You might have longtime customers who leave you the [] .
Sep 12 12:30PM Marketo

3 Strategies for Creating an Integrated Video Campaign
If you're familiar with the TV ad scene, you've noticed it's been a rocky year, and budgets have uncomfortably tightened. All this change is not just in your head; according to research from eMarketer, TV ad spending in 2017 dropped for the first time since 2009. However, digital ad spending has reached new heights at $107.
Sep 11 12:30PM Marketo

4 Habits to Follow to Become a Successful Leader
Have you ever wondered how CEOs became the leaders they are today? People don't just become successful due to their education, interviewing skills, or work experience. Along the way, these leaders have learned new habits and developed personal traits that will advance their careers. These four tips are worth adding to your repertoire no matter [] .
Sep 10 12:30PM Marketo

3 Productivity Killers and How to Squash Them
Chances are you're probably not getting as much done at work as you'd like to. Whether it's your colleague wanting to talk about last night's sports game, your boss requesting a last-minute status report, or the many phone calls scheduled for the day; all of these things add up and affect your productivity. To be [] .
Sep 7 12:30PM Marketo

Driving SEO Results Through Content Marketing: Results From Over 6000 Articles
Content marketers have so many questions and hesitations during their day. Did I include the target keywords in the text and title frequently enough? Did that guest blogger really write that piece? Or did they pull all of the copy from another site and try to pitch it as their own? Is this blog long [] . The post Driving SEO Results Through Content Marketing: Results From Over 6000 Articles appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
Sep 6 12:30PM Marketo

How Mobile Marketing Can Boost Your Campaign Results
Staying up to date is the only way to be relevant in this growing global economy. And right now, the growth of mobile devices is contributing to an incredible amount of individuals being on the world wide web. In the US, 71% of total digital minutes comes from mobile devices.
Sep 5 12:30PM Marketo

Content Marketing vs. Marketing Content: Where You're Getting It Wrong
In the marketing world, content is at the core of everything we do. And for demand generation activities, in particular, it's content that fuels nurture campaigns, content syndication, and retargeting ads. It also can help arm your sales team with the collateral they need to seal the deal.
Sep 4 12:30PM Marketo