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When Clients Win, You Win: The Value in Building Relationships Over Client Lists
Though agencies loudly tout the importance of transparency, ongoing federal probes show that clientsand the publicstill struggle to trust advertising agencies. The ongoing industry conversation about media transparency was shocked into life by the Association of National Advertisers' 58-page anonymously sourced 2016 report, detailing agencies' widespread use of opaque business practices such as kickbacks. The report sent shockwaves through the advertising [] .
Apr 24 12:30PM Marketo

5 Strategies to Address New Challenges in Asset Management Marketing
The asset management industry isn't what it used to be. In the face of continued growth, the market has become increasingly crowded and fiercely competitive. But while competition has increased, differentiation among investment offerings has diminished.
Apr 22 12:30PM Marketo

5 Strategies to Address New Challenges in Asset Management Marketing
The asset management industry isn't what it used to be. In the face of continued growth, the market has become increasingly crowded and fiercely competitive. But while competition has increased, differentiation among investment offerings has diminished.
Apr 22 12:30PM Marketo

Event Marketers Are Ignoring the Power of VideoHere's How to Catch Up
Video ads are one of the most potent tools in a marketing arsenal. So why do so many event marketers ignore it? According to a 2018 Animoto report on social video trends, 93% of business score new customers from video marketing on social media. Eventbrite research shows that 94% of event creators who use video say it's [] .
Apr 19 12:30PM Marketo

Event Marketers Are Ignoring the Power of VideoHere's How to Catch Up
Video ads are one of the most potent tools in a marketing arsenal. So why do so many event marketers ignore it? According to a 2018 Animoto report on social video trends, 93% of business score new customers from video marketing on social media. Eventbrite research shows that 94% of event creators who use video say it's [] .
Apr 19 12:30PM Marketo

How SEO Can Drive Your Marketing Initiatives
Today's modern marketing department encompasses a variety of roles that blend expertise in both traditional and digital mediums. Hiring for SEO related roles, in particular, has increased by over 40% in the last year. Companies are injecting more dollars than ever into organic search and content marketing.
Apr 17 12:30PM Marketo

How SEO Can Drive Your Marketing Initiatives
Today's modern marketing department encompasses a variety of roles that blend expertise in both traditional and digital mediums. Hiring for SEO related roles, in particular, has increased by over 40% in the last year. Companies are injecting more dollars than ever into organic search and content marketing.
Apr 17 12:30PM Marketo

Don't Call It a Comeback: Drip Campaigns Have Been Here for Years
I know what you're thinking: Drip campaigns? They're about as relevant as Michael Bolton. But here's the thing about Michael Bolton: He's always relevant! Truth is, the concepts behind drip campaignssending communications to customers and prospects on a regular basisremain as relevant today as ever. The difference is that marketing automation has made this process [] .
Apr 15 12:30PM Marketo

3 Ways Marketers Can Avoid a Communication Breakdown With Designers
Not to point any fingers, but how many marketers are guilty of asking designers something along the lines of Can you just make it prettier? For many marketers, working with a designer can be one of the most challenging tasks they face while building a brand. Communicating their wants, needs, and visions can lead marketers [] . The post 3 Ways Marketers Can Avoid a Communication Breakdown With Designers appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
Apr 12 12:30PM Marketo

Your Guide to Relationship Selling
The Power of Relationships Your product's features and benefits matter. Often, however, they are not enough on their own to win new business. That's because most markets are crowded with competitors that offer similar products, services, or solutions.
Apr 10 12:30PM Marketo

Your Guide to Relationship Selling
The Power of Relationships Your product's features and benefits matter. Often, however, they are not enough on their own to win new business. That's because most markets are crowded with competitors that offer similar products, services, or solutions.
Apr 10 12:30PM Marketo

The 3 Essentials of a Successful Qualified Leads Program
In a way, sales reps are like nurses or doctors. They take people's temperatures to determine how they're feeling. A hot prospect is ready to buy.
Apr 8 12:30PM Marketo

The 3 Essentials of a Successful Qualified Leads Program
In a way, sales reps are like nurses or doctors. They take people's temperatures to determine how they're feeling. A hot prospect is ready to buy.
Apr 8 12:30PM Marketo

How to Strike a Balance Between Relying on AI and Emphasizing a Human Touch
The emergence of AI technology is the result of evolved human thinking. And, in some ways, it's become one of the biggest technology game changers of this generation. However, without being very cautious and aware of the dangersand significanceof combining human interaction with artificial intelligence, we could head down the wrong path.
Apr 5 12:30PM Marketo

How to Strike a Balance Between Relying on AI and Emphasizing a Human Touch
The emergence of AI technology is the result of evolved human thinking. And, in some ways, it's become one of the biggest technology game changers of this generation. However, without being very cautious and aware of the dangersand significanceof combining human interaction with artificial intelligence, we could head down the wrong path.
Apr 5 12:30PM Marketo