Staying Top-of-Mind Within the Modern Digital Landscape
Of late, I've had a personal breakthrough in the way that I look at delivering personalized experiences to customers within our ever-expanding digital world. Sometimes it can appear to be such a distant vision or complex idea to capture audience interests and then extend ongoing messaging through preferred channels of communication for each individual. We [] .
Jul 16 12:30PM Marketo

The Final 25 Members of Our Fearless 50 Are Here!
I read a quote once about fearlessness that said, F-E-A-R has two meanings: 'Forget Everything and Run' or 'Face Everything and Rise.' The choice is yours. Since leaving Marketing Nation Summit, where we were given all the building blocks we need to be Fearless Marketers, it has been our mission to remember what we learned [] .
Jul 13 5:30PM Marketo

5 Crucial Data-Driven Marketing Trends and How to Exploit Them
As the amount of data available online continues to grow, so do advanced marketing strategies that businesses can adopt to harness and use all that valuable information. You may be wondering where to start or how to enhance your data-driven marketing efforts. Here are five trends and how to take advantage of them to move [] .
Jul 13 12:30PM Marketo

Is Your Lead Really Sales Qualified? Here's How To Tell
Marketing and sales team are active players in the blame game. While the sales team thinks the marketing team shared only contacts (read, unqualified leads), the marketing team blames the sales team for not being able to convert all the excellent qualified leads they hand off. Sound familiar? According to MarketingSherpa, 61% of B2B marketers [] .
Jul 12 12:30PM Marketo

SEO in the Age of AI: How to Get Ahead
We have come to an advanced leg in our internet science journey. We can no longer think of the internet as a glorified encyclopedia. Enter the virtual assistant with its interpersonal secretary skills.
Jul 11 12:30PM Marketo

Artificial Intelligence: What's Next?
Artificial intelligence (AI) is an incredible innovation that promises a new scale of human endeavor in both business and personal contexts. Most people do not, and cannot, even begin to understand the technology beyond the abstract idealism of AI innovators or the alarming possibilities raised by opponents. One thing can be said for sure: it is a completely revolutionary [] .
Jul 10 12:30PM Marketo

CEO Speaks: MarTech Trends, CEO/CMO Partnership & More
Recently, Steve Lucas sat down with me to discuss his career path and the MarTech space. Prior to Marketos IPO and eventual sale to Vista Equity Partners for $1.79Bn, they raised over $100m in VC funding from the likes of Battery Ventures, IVP, Mayfield, and Lead Edge Capital.
Jul 9 5:30PM Marketo

5 Email Marketing Strategies to Try in 2018
There have never been more avenues available for marketing than there are these daysTV, radio, billboards, website ads, social media, and so on. But even with all these channels to choose from, 80% of marketers agree email marketing remains one of the most effective strategies. With marketing automation in place, it's tempting to set it and [] .
Jul 9 12:30PM Marketo

How to Generate the Leads that Sales Wants with Paid Social
Congratulations, you have just gotten budget approval to launch a new social media campaign. As a marketer, you're always looking for ways to impact the bottom line and what better way to do that than by creating a steady stream of potential new customers. So now it's time to fire up the ads and watch [] .
Jul 6 12:30PM Marketo

How to Use Instagram Like a Millennial For Your Business
I am a millennial. And as such, I am fluent in social media. Social media is like a language you invent with your sibling that only the two of you speak and your parents barely understand.
Jul 5 12:30PM Marketo

Customer Lifecycle Marketing: Best Strategies to Increase Profit
If you want to run a successful business, you need to take care of establishing and managing customer relationships. It doesn't matter if you are a business owner or a marketing specialist, it's important to be aware of the most common ways and methods of growing a community of loyal customers. Part of encouraging community growth is knowing [] .
Jul 3 12:30PM Marketo

5 Drip Campaigns Every Brand Needs to Have and Why They Matter
There are few things more valuable than automated marketing when it comes to moving customers down your sales funnel. It's why more than 53% of B2B companies have already implemented a marketing automation platform. The great thing about automation is that it allows you to set it and forget it, saving you time and money.
Jul 2 12:30PM Marketo

5 Ways to Instantly Improve Your Sales Prospecting Results
Prospecting is difficult. There's no denying it. In fact, one study revealed that 40% of salespeople said prospecting is the most challenging part of the sales process.
Jun 29 12:30PM Marketo

The Evolution of Graphic Design
Graphic design has a rich and varied history. The word graphic design didn't appear on the scene until 1922, when William Dwiggins created the word to describe the art of designing with graphics. In the earliest days of graphic design, professionals drew by hand.
Jun 28 12:30PM Marketo

Why Decision Trees Are Terrible for Omni-Channel Marketing
If you're in B2C marketingespecially email marketingyou've likely seen an incredibly complex decision tree at some point. Decision trees are often the web of interconnected steps that define how buyers receive email marketing messages. If this, then that.
Jun 27 12:30PM Marketo

12 Google Search Operators to Improve Your Competitive Advantage
53% of marketers say they have too much to do with too little time. Marketers have to plan campaigns that knock competitors out of the park, create content that both readers and search engines love, and hit very specific ROIs. Google search operators help to ease the tension.
Jun 26 12:30PM Marketo