Social Media Examiner
Facebook Testing Influencer Marketing Search Engine
. Welcome to this weeks edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this weeks Social Media Marketing Talk Show, we explore Facebook testing a search engine for influencer marketing, Instagrams new Mute option, and other breaking social media [..
May 26 10:00AM Social Media Examiner

Alexa Flash Briefings: What Marketers Need to Know
. Want to reach people regularly via their smart speakers? Wondering how Alexa flash briefings work? To explore how marketers can benefit from Alexa flash briefings, I interview Chris Brogan. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. Its designed to help busy marketers, business [.
May 25 10:00AM Social Media Examiner

How to Create a Facebook Ad With Business Manager
. Want to use Facebook for advertising? Wondering how to create your first Facebook ad using Business Manager? In this article, youll learn how to create a Facebook page post ad using Facebook Business Manager. #1: Set Up Facebook Business Manager If you dont already have a personal Facebook profile, creating that profile is your first [..
May 24 10:00AM Social Media Examiner

How to Use Social Media to Promote Your Event
. Does your business host an event or conference? Wondering how to use social media to build awareness for an event? In this article, youll discover how to use social media to keep your event top of mind with your audience. #1: Choose the Social Platform Best-Suited to Promote Your Event Before your event, you can [..
May 23 10:00AM Social Media Examiner

How to Use Facebook Group Units to Organize Your Content
. Do you want to organize the content and resources available in your Facebook group? Wondering how the Units feature for Facebook groups can help? In this article, youll discover how to create and use units in Facebook groups. #1: Set Your Facebook Group Type to Social Learning Facebook recently added a new group type option [..
May 22 10:00AM Social Media Examiner

How to Build a Facebook Ad Funnel Using Customer Testimonials
. Wondering how to create more effective Facebook campaigns? Have you considered including customer success stories in your Facebook ads? In this article, youll learn how to create a Facebook ad funnel using case studies and customer testimonials. Why Use Case Studies and Testimonials in Facebook Ads? In Facebook marketing, people often make the same mistake: [..
May 21 10:00AM Social Media Examiner

Facebook Rolls Out Three New Features for Stories
. Welcome to this weeks edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this weeks Social Media Marketing Talk Show, we explore New Facebook Stories features, YouTube Music and YouTube Premium, and other breaking social media marketing news of [..
May 19 10:00AM Social Media Examiner

Crisis Planning: How to Publicly Respond to Business Problems
. Want to be prepared for problems in your business? Wondering how to plan a public response to any issue? To explore when and how businesses should respond publicly to a crisis, I interview Gini Dietrich. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. Its [.
May 18 10:00AM Social Media Examiner

How to Optimize Your Facebook Page Preview in the News Feed
. Want to increase page likes on Facebook? Are you capitalizing on the page preview shown when users hover on your page name on Facebook? In this article, youll discover how to optimize your Facebook page preview to boost likes and bring new fans on board. Why Facebook Page Previews Matter Page previews appear when someone [..
May 17 10:00AM Social Media Examiner

How to Move Your Social Traffic Into a Sales Funnel
. Want more conversions from your organic social media traffic? Wondering how to set up a sales funnel for your social media visitors? In this article, youll learn how to convert more social media visitors using a sales funnel. Why Optimize Your Funnel? Social media marketing is one of the best methods for increasing organic traffic. [.
May 16 10:00AM Social Media Examiner

Instagram Shadowban? What Marketers Need to Know
. Worried your Instagram visibility has been reduced? Wondering if your account is at risk for an Instagram shadowban? In this article, youll discover how to avoid activities that can result in reduced visibility on Instagram. Is There an Instagram Shadowban? Before discussing the limits imposed on Instagram activities, I want to clarify the confusion about [..
May 15 10:00AM Social Media Examiner

How to Use the Facebook Budget Optimization Tool for Improved Results
. Wondering how to allocate your budget to reach the most effective Facebook audiences? Facebooks Budget Optimization tool uses an algorithm to automatically optimize your budget distribution across ad sets. In this article, youll discover what the Facebook Budget Optimization tool offers, how it works, and when you should use it. #1: Determine Initial Budget Allocations [.
May 14 10:00AM Social Media Examiner

Facebook Rolls Out New Live Video Tools
. Welcome to this weeks edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this weeks Social Media Marketing Talk Show, we explore new Facebook Live Video tools with David Foster, new Instagram business tools with Jeff Sieh, and more [..
May 12 10:00AM Social Media Examiner

How to Generate Leads and Sell With Live Video
. Want to increase leads and sales? Wondering how live video can help? To explore how to sell and generate leads with live video, I interview Nicole Walters. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. Its designed to help busy marketers, business owners, and [.
May 11 10:00AM Social Media Examiner

How to Add Facebook Customer Chat to Your Website
. Want a better way to connect with prospects and customers? Did you know that Facebook Messenger makes it easy to embed a live customer chat widget on your site? The Messenger Customer Chat plugin allows you to have a live conversation with site visitors. In this article, youll learn how to add a Facebook Messenger [..
May 10 10:00AM Social Media Examiner

LinkedIn Layout Changes and Feature Updates: What Marketers Need to Know
. When was the last time you updated your LinkedIn profile? Are you taking advantage of all of the LinkedIn features available to you? In this article, youll discover the latest changes to LinkedIn and ways you can use each one to enhance your marketing and networking. #1: Profile Photo Placement Reveals More Usable Background Image [..
May 9 10:00AM Social Media Examiner

7 Ways to Target Website Visitors With Facebook Custom Audiences
. Are you taking full advantage of Facebook custom audiences? Wondering how to retarget prospects on Facebook based on their activity with your website, or product or landing pages? In this article, youll discover seven Facebook website custom audiences you can use to generate new sales or leads from your website traffic. What Are Website Custom [..
May 8 10:00AM Social Media Examiner

2018 Social Media Marketing Industry Report
. Do you wonder how fellow marketers are using social media? Wondering if you should focus more on ads or bots? In our tenth-annual social media study, more than 5,700 marketers reveal where theyll focus their social media efforts. This industry report also shows you how marketers organic activities have changed and what their future plans [..
May 7 10:00AM Social Media Examiner