Sample Items
Tue Jun 18 5 per day
Adweek
Zola Is Using Real Love Letters to Celebrate Pride in Its Out-of-Home Campaign
Zola, a company that offers registries and other wedding-planning services, is unveiling a campaign in San Francisco ahead of the city's Pride parade. All around the city, billboards, bus shelters and kiosks will feature words lifted from real love notes that the brand gathered at a pop-up event earlier this month. At San Francisco's West.
1 hr ago | Adweek site

What Caught the Attention of Twitter Users at E3 2019?
Nintendo, Final Fantasy VII Remake and Pokemon kept Twitter users' thumbs moving during the Electronic Entertainment Expo in Los Angeles last week. Twitter said the most-tweeted-about game publishers during E3 were: Nintendo Xbox Studios Sony Interactive Entertainment Square Enix Bethesda Game Studios The most-tweeted-about newly announced games were: Final Fantasy VII Remake CyberPunk2077 Legend of..
1 hr ago | Adweek site

Salesforce Plays Its Latest Hand in Ongoing CDP Rivalry
Not to be outdone by Cannes Lions, the large marketing cloud providers are trying to one-up each other with a series of announcements in the fast-emerging customer data platform space. Salesforce Connections kicks off officially today in Chicago, where the CRM specialist is set to formally unveil the latest iteration of its CDP (customer data..
1 hr ago | Adweek site

A Choir of Children Diminishes One by One In This Sobering World Hunger PSA
The UN World Food Programme has released a 60-second PSA that vividly brings to life the planet's hunger crisis, which is particularly severe in war-torn countries like Syria. Created by The Garage Soho, the incubator formed by BBH co-founder John Hegarty, the short film will air on cinema screens in more than 30 countries thanks..
8 hrs ago | Adweek site

Google's New Creative Tools for People of All Abilities Receive Cannes' Top Design Honor
CANNES, France--Google Creative Lab truly lived up to its name with the Creatability project, which developed new ways for creatives with disabilities to make art, music and designs through a range of gestures, movements and voice commands. And now the project, whose resulting creations were released for free as open-source tools, has received top design..
14 hrs ago | Adweek site

Why Aflac's Animatronic Duck, Which Comforts Young Cancer Patients, Is a Speaker at Cannes
An animatronic version of Aflac's duck mascot built to comfort kids with cancer is getting thought-leader treatment at Cannes this year. The insurance giant's My Special Duck robotic device, which first debuted at last year's Consumer Electronic Show, is hitting the stage at advertising's biggest industry event for a panel Tuesday on weaving social purpose..
15 hrs ago | Adweek site

On the Adweek Podcast: What We Expect From This Year's Cannes Lions
CANNES, France--It has begun. The Cannes Lions International Festival of Creativity is back, drawing thousands of marketers from around the world to the south of France this week. To help you get your head around the major themes and front-runner campaigns, this week's episode of the Adweek podcast, Yeah, That's Probably an Ad, gathers together.
1 day ago | Adweek site

Using Partnerships to Reimagine Creativity
What if we reimagined creativity to reinvent advertising? I want to challenge us all to consider this question as we gather at the Cannes Lions Festival of Creativity. This question may seem odd coming from the world's largest advertiser, but it's important to ask because the world of advertising is being disrupted. Traditional TV advertising.
1 day ago | Adweek site

Digital Advertising Growth Will Slow This Year, Magna Report Predicts
As digital media penetration reaches near-universal status, digital advertising revenues around the world, including in the U.S., are anticipated to slow by several percentage points compared to years past, according to Magna Global's newest advertising forecast.
1 day ago | Adweek site

Gayle King Will Open Cannes' Most Ambitious Diversity and Inclusion Program to Date
While the number of panels and sessions related to diversity and inclusion have increased over the years at Cannes Lions, less than 2% of attendees are people of color or members of underrepresented communities. This year, however, an ambitious week-long activation called Inkwell Beach will shine a spotlight on the topic with an extensive roster..
3 days ago | Adweek site

Facebook Announces Changes in Agency Partners Ahead of Cannes Lions
Leading up to the Cannes Lions next week, Facebook has announced new agency partnerships, adding three to the roster while expanding roles for others for specific apps. In one of the more significant moves, the social media giant has brought on Ogilvy as its agency of record for Instagram. Lauren Crampsie, Ogilvy New York's president,.
4 days ago | Adweek site

How the New York Public Library Brought Novels to Instagram With Unexpectedly Huge Results
The idea makes practically no sense at all. Full works of long-form literary fiction uploaded to ..
4 days ago | Adweek site

Mindshare's New In-House Lab Uses Brain Activity to Evaluate Ad Effectiveness
The New York office of Mindshare US has recently instituted an internal lab that uses neurological data to measure consumer responses to advertising. Called NeuroLab, the unit uses brain activity detected from electroencephalograms (EEGS) and galvanic skin response technology (which measures changes in sweat gland activity) to get a deeper sense of how advertising resonates..
4 days ago | Adweek site

Budweiser Celebrates the Special Bond Between Stepfather and Stepchild This Father's Day
Budweiser's latest Father's Day spot is a heartwarming tearjerker. In the new Budweiser ad, "For the Fathers Who Stepped Up," stepchildren and stepfathers are the focal points as they go about their days doing "normal" family activities, such as fishing, cooking, sharing a beer and just spending quality time together. Monica Rustgi, vice president of.
4 days ago | Adweek site

Budweiser Celebrates the Special Bond Between Stepfather and Stepchild This Father's Day
Budweiser's latest Father's Day spot is a heartwarming tearjerker. In the new Budweiser ad, "For the Fathers Who Stepped Up," stepchildren and stepfathers are the focal points as they go about their days doing "normal" family activities, such as fishing, cooking, sharing a beer and just spending quality time together. Monica Rustgi, vice president of.
4 days ago | Adweek site

Walmart Prescriptions Are Heading to Blockchain
First it was pork. Then mangoes and leafy greens. Now, Walmart is putting prescription drugs on blockchain in a pilot for the U.
4 days ago | Adweek site

Walmart Prescriptions Are Heading to Blockchain
First it was pork. Then mangoes and leafy greens. Now, Walmart is putting prescription drugs on blockchain in a pilot for the U.
4 days ago | Adweek site

AT&T and Verizon Roll Out New Enhancements to Buy-Side Programmatic Offerings
In 2019, every major tech company is clamoring for a slice of the ad-tech market worth nearly $130 billion--and telcos are no exception. This week, ahead of the upcoming Cannes Lions International Festival of Creativity, both AT&T and Verizon said they have further developed their buy-side programmatic offerings. AT&T's media and advertising arm, Xandr, rolled.
4 days ago | Adweek site

A French Women's Rights Group Is Holding a Cannes of Their Own to Rally Against Industry Sexism
As thousands of agency folk descend on Cannes for the International Festival of Creativity, a French nonprofit called Les Lionnes will hold a separate event to draw attention to the rampant sexism and harassment that continues to plague the industry. According to the group, it will set up an "off" festival called The Cannes Lions,..
4 days ago | Adweek site

Fatherly and Gillette's Father's Day Weekend Pop-Up Explores a Healthier Vision of Masculinity
It's not always easy for some men to talk with their sons about what it means to become a man, or even know where to start. What are healthy emotions, relationships and values? And in an era of toxic masculinity, how can fathers, grandfathers and other male role models help reinforce positive behavior rather than..
4 days ago | Adweek site