Define the type of content you have
Identify content format types
Define content elements
Create solid metadata
All of us are in the business of content, whether we are working in design, engineering, content strategy, information architecture, or user experience: we are creating systems and designing interfaces that communicate and support language.
As our publishing capabilities increase in complexity, spilling out across devices and platforms, how we understand, organize, define and communicate the requirements of our content becomes more critical. And so do the content management systems we choose to deploy content.